Event management and exhibition stands in EgyptEvents people walk into, not past.
FUSE designs, produces and builds corporate events, exhibition stands and brand activations, and takes each one from first concept to the last light off.
FUSE Marketing Agency, a Shalaby Enterprises company.

Design, production, build, the day itself.
What FUSE did on each project, as delivered.
- Design and build: ULTStand designed and built by FUSE: dark pillars, lit product walls, an illuminated logo.
- Build to the approved design: MSA DahabExhibition stand built by FUSE to the client’s approved design.
- Launch production: Perla HeightsStage and live performance, the project model and sales desks, at the Police Club, Zagazig.
- Venue: Paragon DevelopmentsA beach-season venue in Alamein, on the North Coast.
What FUSE does
- Corporate events and conferencesStages and rooms built around your audience.
- Receptions and galasEvenings planned and dressed down to the detail.
- Exhibition standsCustom design and build for your floor plan.
- Product launchesOne moment, staged so it lands.
- Brand activationsExperiential marketing people can touch, try and remember.
- Creative productionConcept, content and physical execution in one team.

The same crew, to the last light.
Concept, production and build sit with one team, and the same people run the show. Perla Heights launch, Zagazig, Sharqia.
Concept. Production. Build. Show.
- ConceptAn idea fitted to your brief, audience and venue.
- ProductionEvery element designed, specified and scheduled.
- BuildStands and sets fabricated and installed.
- ShowOur team on site to run the day.
Building the venue itself? Shalaby Contracting builds it, SH Spaces finishes interiors and Shalaby Industries makes the woodwork.
Planning an event? Start here.
What events does FUSE produce?
Corporate events and conferences, receptions and galas, exhibition stands, product launches and brand activations, from first concept to the day itself.
Do you design and build exhibition stands?
Yes. FUSE designs and builds custom stands for your floor plan. The ULT stand was designed and built by FUSE, and the MSA Dahab stand was built to the approved design.
Who runs the event on the day?
The same team that plans and builds it. Our crew is on site to run the day, to the last light off.
How do we start?
Send the date, the venue, the audience and what the event needs to achieve through the enquiry form, and we come back with a concept and a quotation.





